Giphy

Project Description

One of Summit’s main social post types on its social channels was celebrating holidays. Instead of using publicly available gifs in this social content, my team decided to make branded content which we could then upload to giphy. In addition to personal use within the company, these uploads got a broad reach on the platform, with our account passing 210 million views at the last count. This we attributed to relevant timing of our uploads and strategic use of tagging.