Benedictine Sisters of Mount St. Scholastica

Project Description

After more than 150 years of service and devotion, the Benedictine Sisters of Mount St. Scholastica wished to expand their digital and social presence and bring their message to a broader, younger audience.

Summit Marketing created a vocational awareness campaign entitled Be EXTRAordinary that focused on the EXTRAordinary life you can lead as a Benedictine Sister. It centers around the microsite BeANun.org and offers candidates a positive, dynamic, closer look at the Sisterhood.

The Sisters saw a 28.2% increase in their Facebook page audience after just 3-months in the market. The Facebook advertisements have seen a click-through-rate of 1.05% with an engagement rate of 5.3%, well over industry standards for this type of market. The combination of paid search and Facebook have produced over 1,850 visitors to the page in just a month and a half.